The December 1981 issue contains an advertisement on page 10 from Cavalier Computer. For those who haven't seen the ad or possibly just don't remember it, the ad states that Cavalier Computer is offering to bring the readers a free gift for Christmas. In essence, if the reader sends a blank disk to Cavalier, they will return it bearing a copy of Ring Raiders, a hi-res arcade-style game.
Well, the ad never stated any deadline date so I gave it a shot and telephoned Cavalier but, as you may have already guessed, the offer was no longer available. Though I wasn't able to take advantage of this free goodie, I still wanted to take this opportunity to tip my hat and offer a special "thank you" to Cavalier Computer for making such an offer available to us Apple users. In this day and age of high inflation and high competition, I think it is special indeed when a publishing company will offer any such software program for free. Whether the end purpose was for the sake of publicity and marketing studies, it really doesn't matter. What does matter is that I for one have acquired a bit more respect for Cavalier Computer and will look to them in the future when purchasing software. (By the way, Star Thief is, in fact, one of my favorite arcade games!) With all the controversy regarding the illegal copying and trading of software among computer users, I think that all publishing companies should take a good hard look at their own marketing/software publishing policies. Quite possibly they will find that a more give-and-take attitude is necessary in these times rather than a get-rich-quick attitude, which is typical of American culture. 'Nuff said. . . .
Martin Halpern, Tustin, CA - V2N9